Wednesday, October 31, 2012
Artwork in the call center?
I had to ask the manager I was talking to “Have you ever dusted the plasma screen you are using?” The customer reply to me “No, the janitor does that.” I had to correct myself and get to my point. “You have had the plasma screen in the call center for over four years and you have never changed the content on the screen?”
No they had not and it had gotten to the point where the agents now almost completely ignore the plasma screens and only review them when the screens provide an audible alert. The success or failure of the screens can be attributed to the changes to the content on the screens. The goal should be to modify the KPI’s that are being displayed to ones that are needed. Call center content needs change based on time of year, business changes, new goals and trends, agent / group successes or failures and call center group relocation's.
The benefits of an LCD screen in the contact center are:
· Improve agent and group performance with critical KPI’s that can and do change throughout the year;
· Agents will react proactively to real time metrics and improve efficiencies;
· Managers can keep tabs on operational effectiveness while they are interoffice mobile;
· Minimize agent sick days during important events (Super Bowl, World Cup, etc);
· Impress visiting customers and potential customers with state-of-the-art technology.
The content on LCD screens has tremendous value and benefits to the agents and call center. But the content must be kept timely, accurate and appropriate for everyone. The lack of changes to the content will lower the value to the call center. Content changes include new KPI’s that show where groups are under performing, new layout of the existing content to increase screen visibility and add data that is new to the group from ACD only to ACD and in-house database for example.
Call center managers should be making changes to the LCD Screen(s) and if they are not sure what changes to make they can ask team leaders, supervisors, senior management, other call centers or even their call center software vendors.
Don’t treat the LCD screens like artwork: hung up where you want it and showing nice colors. Treat the LCD screen correctly with performance improving content, always changing layouts, positive group and agent updates and you will have screens that are always being reviewed by agents.
Wednesday, October 10, 2012
There are many things that Managers want to see the agents improve on. Things such as ASA, Abandon rates, AHT, FCR%, CSat%, SvcLvl% and Accepted Calls are some of the top requested agent KPI’s. However, is it best to show some or all of these KPI’s? It depends on the agent. Every agent is different but there are top differences to consider.
Call Center managers are challenged with many tasks but the top two, depending on the type of call center are: Reduce Costs or Increase Revenue. With these two goals the managers is always looking to minimize calls waiting to increase the possibility of sales or have a more effective agent that can manage multiple tasks. Considering these options the desktop wallboard will have specific type of content.
The second issue that a Call Center Manager must overcome is dealing with agents that are significantly different from one another. The agent difference will determine the type and amount of content seen on the desktop wallboard. New agents need a minimum of data on the desktop but content that will help them do the job properly. Here is an example of a desktop wallboard for a new agent.
Key data is displayed that will help the new agent meet the immediate goals: answering the calls quickly.
Agents that are experienced and perform very well require a higher level of content. The information they desire is that which will help them achieve or exceed goals and trends for their role. These effective agents are also efficient in their duties and tasks and look for data that will assist them in meeting their quarterly or annual performance goals. A call center manager that does not help them meet their goals may lose that agent. Here is an example of a desktop for an experienced agent:
KPI’s on this desktop wallboard alert the experienced agent to goals that are not being achieved. These alerts will help adjust the agent’s performance.
There are five things to think about prior to offering a desktop solution for the agents and deciding what each agent will see on their desktop. Topics to think about are: Agent Experience, Agent Attitude, Agent Responsibility, Group / Agent Goals and Corporate Goals.
- Agent Experience: A new agent versus a highly skilled experienced agent should see a desktop wallboard, but with different content considering their experience levels.
- Agent Attitude - Some agents have the wrong type of attitude in the call center. They do not like their job, their responsibilities, the manager or other agents, or they may not like incoming calls. If these agents cannot be trained or removed the content on the desktop may be goal oriented - such as CIQ, ASA, ABN, Oldest, Transferred, CSat and FCR.
- Agent Responsibility: The job the agent performs may affect the data they see on their desktop wallboard. A presales agent at a mutual fund company should be aware of the current wait time for callers. While an agent at an insurance company taking calls for policy cancellation may not need to know the current wait time.
- Group and Agent Goals can adjust the content requirements. A new sales order group/agent will need different content than an order cancellation group / agent.
- Corporate Goals - The goals, policies or procedures of the organization may set content rules for agent desktops. Assertive / aggressive organizations with trends to assist any caller may want desktop content to ensure calls are taken on time, not abandoned, and not transferred incorrectly, high FCR%, high CSat and much more. In these cases all agents should see this type of desktop content.
Additional KPI’s such as Calls Waiting, Oldest Wait Time and ASA might be added if they are a part of annual performance reviews.
Agent Responsibility: Or another way to view this is the industry the call center group represents. New financial customer agents desire low answer times while product replacement agents do not mind keeping callers waiting. Help Desk agents are looking for high FCR and CSat numbers and wish to see this through the day. Consider what the goal is for the agent to determine what is on the desktop.
A customer service or help desk should track and follow the metrics that show critical performance issues.
Corporate Goals: The goals, trends, policies and procedures set down by the organization can affect the call center. As the corporation moves to meet the trends of their industry the changes may also affect the agents and how they are reviewed annually. Agents are made aware of organizational changes but need reminders on the desktop to help them meet the new goals and trends.
The content mentioned and shown in the examples above are regarding agents and not team leaders, supervisors or managers. At times there is a request, by the agents, to change the content to show much of the same content the managers are seeing. The fault in this is some agents comparing themselves to others, agent comparing themselves to a group and invalid reasons to argue at the annual performance reviews.
The idea of the desktop wallboard is to improve the agent’s performance and help them achieve or exceed their goals. Managers look at topics of interest to adjust their opinions of desktops and desktop content.
- As the industry changes there may be a need to change desktop content.
- If the call center has trends that are not positive desktop reminders showing the lack of goal achievement may be displayed to the agents.
- Internal business alterations such as new products, improved communications or increased job responsibilities require more desktop information for the agents.
There are many other reasons for wanting a desktop wallboard for the agents. Stated below are some of the reasons given to Spectrum by current customers.
- Improve incoming call reaction time;
- Reduce talk time with bad or talkative customers;
- Have accurate AHT (average handle time) for your group;
- Stop bad work ethics such as transfers, hang ups, on hold for no reason, breaks and internal socialization;
- Appropriate communication times with customers on email and chat.
Managers and Team Leaders typically have other content that they see on their desktops and dashboards. The content can be:
- Groups content with additional tabs for drill down to agent performance
- Tabs including voice, email and chat
- Agent specific details with current status
- Content about the incoming call directions (VDN, Vector and Trunks)
- Threshold analytics which provides details on performance beyond what the agent is viewing.
Team leader content from Voice, Chat and email. Agent status, reason codes and the time they have been in that status. Group content and then critical KPI information at the bottom of the desktop display.
Content covering calls, email and chat will show the manager details about the incoming customer contacts and how the groups are performing.
Select group, agent details and analytics in a dashboard for a manager help with daily, weekly, monthly or annual status.
A group analytics review shows the overall performance on meeting the goals. These analytics can alert a manager to trends the agents think they can hide. The Hit Count shows how many times a threshold has been exceeded, how long it has affected the queue in Duration and the KPI Name.
Agent Desktop wallboards can be very effective in helping the agents meet their goals by displaying appropriate content to the agent. When adjusted based on the agent’s personality the managers can continue to assist the agents meet their annual performance goals. Keeping the same old content on the desktop while the agent improves or changes their role causes the agent to hide or ignore the desktop wallboard.
Spectrum is a leading provider of Unified Contact Center Reporting. Contact Spectrum today to learn more about Agent Desktop Wallboards.
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